SwissWallet is a digital payment solution backed by two leading card companies, Aduno Group and Swisscard, and software engineering specialist Netcetera. They have joined forces to drive the digital transformation of credit cards, developing payment solutions for online shops and bricks-and-mortar commerce, and in-app transactions.
bd consulting formulated a positioning and communications concept for SwissWallet, developed the logo and corporate design, and is organizing the media conference marking the launch. In addition to this, bd consulting runs the SwissWallet media office, writes and places pieces in the specialist media, and manages content for social media canals and community management.
Kick-off media conference (to a great response)
Positioning issues in the media
Positioning; developing logo and corporate design